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Choosing a web designer may not be as simple as you think. Many of us looking to cut corners on price will try to find the cheapest design package possible. Do you think this is wise? Although we all like to save money, we may be looking to get something for nothing.

The internet is full of self-professed experts who have minimal skills in a given area who try to exploit these skills at the expense of others all in the name of making a few extra bucks.

The purpose of hiring a web designer whether it be a freelancer or a web design company; is to get someone who can design a site not only useful to people but search engine friendly.

Constructing a page with pretty graphics is not web design. A real expert in this field who is worth their salt will have some understanding about how search engines read web

pages. They will know how to make all the interdependent structures needed for web site creation fit together like the pieces of a puzzle. They will understand correct:

• Sitemap implementation
• WC3 compliance
• Search engine friendly urls
• Title, headers, and overall content structure
• Ability to use today’s smart phone technology (view your web site on a cell phone)
• The speed at which the contents of your web page loads
• Make sure scripts are in place to report web site updates to Google and other search engines
• A working robots.text file
• Can multiple or most popular browsers (browser compatibility) view your web page?
• Does the designer have samples of his work readily available?
• Can you reach them for any questions you may have

Good web design takes time. If any of the checkpoints outlined here are missing, you may find yourself at some point having to hire another designer to correct previous mistakes. Costing more money than it would have if done correctly the first time. Web sites are designed to make money or distribute information. When all is said and done either purpose will be defeated if your pages cannot be deciphered well enough by the search engines to send you traffi